My Approach
Nearly 20 years ago, I took my passion for writing -- and my Master's Degree in English -- and jumped out of the corporate world. I began working on a freelance basis for numerous clients in my area (which is right outside of New York City).
Since then, I’ve created copy for multiple platforms — from broadcast to internet, catalog copy, direct response, business proposals, publicity and marketing materials. Pretty much any and everything.
My former corporate life gave me an extensive background in sales. This combination of marketing awareness and writing chops results in copy that both sizzles – and delivers.
I love collaborating, offering new ways to repurpose existing materials, or developing more assets that reinforce messaging.
My clients know they can expect tight, compelling copy/content, delivered on deadline and with a consistently professional attitude. (#NoDrama)
My Story
A native of Maryland’s Eastern Shore, I earned my Bachelor’s and Master’s Degrees in English, both from Adelphi University, New York. I began my professional writing career at ProMedia, a New York radio syndication firm, in which I created news features and original comedy bits for morning radio teams across America.
In 1991, I was hired away by ABC Radio Networks as part of their Special Programs team, to work on syndicated shows including the legendary American Top 40.
In 1993, I was wooed away from ABC to help launch the groundbreaking country radio start-up, After MidNite with Blair Garner. As Vice-President of Affiliate Relations, I quickly built a network of over 250 top stations, making it one of the most successful new shows in radio syndication history. I also directed all aspects of affiliations and marketing, including spearheading a profitable companion website to the show – one of the first in radio, and one which worked directly with record companies in Nashville to promote their rising artists.
Since 1997, I've operated a successful freelance writing business, specializing in copy for the broadcast, direct response and internet industries. Clients have included Sirius/XM Satellite Radio Networks, Things Remembered, American Towns Media, AdLarge Media, Vaux les Ventures, DATS Rite Productions, WinStar TV & Video, MoneyHunt Properties, Wellspring Entertainment, BFS Entertainment, Pancora Productions, Advance Internet, United Stations Radio Networks, Brandon DiAmore Productions, Belden Consulting Group, Radio Express, Media America, Journal Square Interactive and many more.
I'm also co-author of Internet Jobs For the Rest of Us: They’re Not Just for Geeks Anymore (Berkley, 2001) and author of OK, So You're Dead: A Sassy Guide to the Afterlife (Amazon, 2014) and Your Pet Has Died. Now What? (Amazon, 2017).
Two of my non-writing passions: gardening and animals.